Kashmiri chilli powder is the name given to a powdered chilli pepper. It is very mildly hot, yet has quite a distinct flavour, it adds a bright red color to food.
It adds a great red colour to Tandoori Style Chicken and I use it in a variety of vegetables and meat dishes just to give it that additional oomph. Do not confuse this chilli with the ground Red Chilli Powder as that is a lot hotter than the Kashmiri Mirch. You can differentiate between the two just by the colour as latter is a very bright red opposed to the orangy red of the Red Chilli.